A CRM system deals with front-end information - managing valuable customer data and enriching it through interactions with marketing and customer support. This helps businesses understand prospects and clients, manage relationships and sales pipeline, and up-sell and cross-sell products.
An ERP system handles critical back-end information - generally managing customer information that is required once orders have been placed. This can include purchase history, billing and shipping details, accounting information, financial data, and supply chain management details.
Both client relationship management and enterprise resource planning systems independently offer substantial benefits to businesses. Employing a powerful integration system allows for connectivity between the two, providing even more advantages to businesses.
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